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ERIC Number: ED074563
Record Type: RIE
Publication Date: 1972
Pages: 234
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Persuasion and the Mass Communication Process.
Sternthal, Brian
The author addresses his dissertation to two audiences: the mass communications practitioner, to help update his knowledge about the phenomena, and the researcher, to provide a starting point for a systematic pursuit of knowledge about media. In the first part, the author presents a model for persuasive mass communications, specifying the critical variables as well as their interrelationships; the model serves as a vehicle for determining why communications have their observed influential effects. In the second part, the author assesses the effects on communication of manipulating the motivational bases of persuasive appeals, discussing discrepant, fear arousing, and humorous communications as variables. In the third part of the dissertation, he discusses the influence of structural communication variables on media persuasive effects. He concludes with a description of the level of current knowledge about persuasive communication phenomena and suggests implications for further research about persuasive mass media. (Author/RN)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 72-27,118, MF $4.00 Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ph.D. Dissertation, The Ohio State University