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ERIC Number: ED074532
Record Type: RIE
Publication Date: 1972-Dec
Pages: 8
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
What's Wrong with Humor Research?
Anderson, Kenneth E.
In this review of the current state of humor research, the author traces the basic problems to two major deficiencies: (1) a lack of adequate theorizing concerning the effects of humor in communication, and (2) problems in experimental designs, particularly the study of humor in a laboratory setting. Too little research and insufficient attention to operationalization of independent variables, such as measurement of the humor of humorous material, coupled with a dearth of valid measurement procedures are seen as other contributing factors. The author makes several suggestions for the improvement of humor research, emphasizing the need for development of very clear theory about humor. Among the possible study directions he mentions are the use of humor in affecting ethos, humor's unifying effect upon audiences, and making use of certain psychological theories of humor to examine how humor may be produced. (LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (58th, Chicago, Illinois, December 27-30, 1972)