ERIC Number: ED074254
Record Type: RIE
Publication Date: 1972-Sep
Reference Count: N/A
Advertising, a Distributive Education Manual and Answer Book.
Martin, Charles H.; Cyrus, Cinda L.
This revised manual for individualized instruction of distributive education trainees at the high school or junior college level in basic advertising and sales promotion activities includes 15 self-study assignments, teaching suggestions, and a bibliography. Together with a separate answer key, each assignment provides student questions and behavioral objectives. Bonus questions and student projects enrich the text, which is organized into subtopical headings. Several visual aids illustrate the text, which is 3-hole punched for easy insertion or removal of pages. Developed by an instructor of advertising, this individualized innovative study guide covers a wide range of topics, from market research to layout and design. (AG)
Descriptors: Adult Vocational Education, Advertising, Answer Keys, Assignments, Career Development, Distributive Education, Guides, Individualized Instruction, Instructional Innovation, Job Training, Merchandising, Publicize, Secondary Education, Student Projects, Trainees, Training Objectives, Visual Aids
Instructional Materials, Division of Extension, The University of Texas, Austin, Texas 78712 (Manual $4.00, Answer Book $2.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Texas Univ., Austin. Div. of Extension.