ERIC Number: ED074244
Record Type: RIE
Publication Date: 1972-Feb
Reference Count: N/A
Wholesale Selling, a Distributive Education Manual and Answer Book.
Batis, Harry P.
This document containing assignments on 16 varied topics, with objectives, content information, and a separate answer book was designed to be used by secondary or post-secondary distributive education students and by wholesale distributors for use as training guides for employees. Topics discussed include: (1) thinking about selling today, (2) human behavior in selling, (3) qualifications needed for selling, (4) human-centered selling, (5) the wholesale customer, (6) motivating the buyer of wholesale products, (7) using merchandising knowledge, (8) developing a sales plan, (9) putting behavioral science to use, (10) applying sales techniques, (11) the outside and inside industrial salesman, and (12) the wholesale route salesman. (SN)
Descriptors: Answer Keys, Distributive Education, Guides, Instructional Materials, Job Skills, Marketing, Postsecondary Education, Salesmanship, Secondary Education, Textbooks, Wholesaling
Instructional Materials Services, Division of Extension, The University of Texas at Austin, Austin, Texas 78712 (Manual $6.00; Answer Book $2.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Texas Univ., Austin. Div. of Extension.