ERIC Number: ED073709
Record Type: Non-Journal
Publication Date: 1972-Aug-15
Reference Count: N/A
"The Electric Company" In-School Utilization Study. Volume One: The 1971-72 School and Teacher Surveys.
Herriott, Robert E.; Liebert, Roland J.
An innovative, entertaining television series, "The Electric Company" (TEC), was designed by Children's Television Workshop to help teach basic reading skills to seven-to-ten year olds either at home or in school. This report discusses two in-school audience surveys of TEC utilization--a Fall 1971 survey of elementary school principals which provides national estimates of utilization levels by different types of schools and pupils, and a Spring 1972 survey of teachers who were using TEC which provides data on the conditions under which pupils were actually viewing the program. Major findings of the fall survey are presented, emphasizing the good penetration of TEC into urbanized and low income areas in the North Atlantic and West-Southwest regions and among pupils who need it most. Findings of the nationwide teacher survey are discussed at length and are detailed in an appendix. Also appended are the fall questionnaire, tables presenting fall findings, the spring questionnaire, and a technical report of the surveys. (SH)
Publication Type: N/A
Education Level: N/A
Sponsor: Children's Television Workshop, New York, NY.
Authoring Institution: Research Triangle Inst., Durham, NC. Statistics Research Div.; Florida State Univ., Tallahassee. Inst. for Social Research.