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ERIC Number: ED073496
Record Type: RIE
Publication Date: 1970
Pages: 123
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Factors in Cognitive Processing Which Influence Responses to Persuasive Communications.
Mack, Herschel Lewis
The author discusses a study designed to examine a communications problem from a cognitive processing viewpoint, to determine if a change in the amount of cognitive processing time available to a listener could affect his response to a given message. To specify the internal sources of input brought to a message receiving situation, the author used the McGuide inoculation model of attitude change to vary the sources of stimulation. For study of external sources of input, he varied the rate of message presentation. Results showed that neither attitude change or comprehension of the message were significantly different between those subjects who listened to an inoculating message and those who had not. The study did provide some evidence concerning the effects of rate of information input on the cognitive processing activities. Both comprehension and attitudinal change were affected by input rates, although some attitudinal dimensions were less affected by rate changes than others. (Author/RN)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 71-14,190, MFilm $4.00, Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ed.D. Dissertation, Bowling Green State University