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ERIC Number: ED073487
Record Type: RIE
Publication Date: 1972-Dec
Pages: 7
Abstractor: N/A
Reference Count: 0
Transvaluation of Values.
Purnell, Sandra E.
The enthymeme--a syllogism in which one proposition is unexpressed--is adapted by the author to rhetorical analysis of movements and becomes the foundation for a theory of social change emphasizing social values and their historical transformation. Relating the enthymeme to the Burkean concepts of acceptance, rejection, casuistics stretching, and gang morality, the function of the enthymeme in stable periods and during periods of social upheaval is compared. A movement is viewed as a public drama--an extended rhetorical transaction occurs between competing systems of order and a mass, public audience. The essential nature of a social movement, from this perspective, is rhetorical. A movement involves the redefinition, creation, and reordering of key terms which are code words for whole complexes of value, attitude, belief, and devotion. The author suggests that the study of social change might most appropriately be the study of changing symbol systems through rhetorical analysis. (Author/LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (58th, Chicago, December 27-30, 1972)