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ERIC Number: ED072655
Record Type: Non-Journal
Publication Date: 1972-Oct
Pages: 33
Abstractor: N/A
A Comparison of Colour and Black and White T. V.
Reich, Carol; Meisner, Alan
The relative educational effectiveness of color vs. black and white television has not been exhaustively explored. While previous studies have concentrated on the factual retention of subject matter--bypassing the subjective attitudes--this study was designed to thoroughly analyze both areas. Using Osgood's Semantic Differential and the Liking Scale, the researchers tested 12 seventh grade classes at experimental Toronto schools. A ten-item multiple choice test was used to measure retention. The classes were divided into color and black-and-white television groups. The study found that there was little evidence that color was a different instructional medium from black and white. The data suggested that color may reduce the value of the spoken word and consequently make color a valuable medium when the material to be taught involves visual experience or a dramatic event. (MC)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Toronto Board of Education (Ontario). Research Dept.
Identifiers - Location: Canada