ERIC Number: ED072638
Record Type: RIE
Publication Date: 1972-Jul
Reference Count: N/A
The Selling of Cable Television 1972.
National Cable Television Association, Inc., Washington, DC.
The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those systems. The workshop relied on an "expert" panel type format for each of the 13 subject areas. The topics for discussion included: marketing campaigns; marketing-operations relationships; public relations; direct mail campaigns; sales teams and direct sales; commercial marketing; two-way services; and pay television. A case study of a marketing campaign in a top-100 market was presented. (MC)
Descriptors: Advertising, Broadcast Industry, Cable Television, Commercial Television, Communications, Marketing, Merchandising, Public Relations, Publicize, Salesmanship, Television Surveys, Workshops
National Cable Television Association, Inc., 918 Sixteenth Street, N. W., Washington, D. C. 20006 ($2.95)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National Cable Television Association, Inc., Washington, DC.
Note: Transcript of NCTA Marketing Workshop (Denver, Colorado, July 20-22, 1972)