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ERIC Number: ED072502
Record Type: Non-Journal
Publication Date: 1972-Dec
Pages: 10
Abstractor: N/A
Reference Count: N/A
Counterads: Broadcasting and the First Amendment.
Meeske, Milan D.
The author claims that one of the results of the pressure put on broadcasting to increase its availability as a discussion forum is the development of "counteradvertising," editorial advertising that involves the broadcasting of opinion on controversial issues. This is an outgrowth of the FCC ruling that broadcasters provide free time for anti-cigarette statements. The courts have been faced with controversies on the extent to which broadcasters must accept counterads, which might undercut the advertising base of the industry, versus the "right of reply" of citizens groups to diverse topics. The author raises three issues that are involved: the extent to which editorial advertising can logically be extended, the price of counteradvertising and the proportion of counterads to a given commercial, and the effect of counterads as a prior restraint that would force stations to reject some advertising. (Author/RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A