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ERIC Number: ED072499
Record Type: RIE
Publication Date: 1972-Dec
Pages: 8
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Drug Abuse Information in the Mass Media: Studies of Information Impact.
McEwen, William J.
In response to statistics indicating the extent of drug abuse in the United States, a variety of public and private agencies have attempted to inform the mass public regarding the dangers involved in illicit drug abuse. However, there has been little examination of the target audiences themselves so that their responses might be employed as a criterion for evaluating informational efforts. Discussed in this paper is a set of interrelated studies describing research efforts aimed at determining the structure of student reactions to drug abuse messages. Initial comparisons of alternative messages based on such audience perceptions are also presented. A veriety of physiological and paper-and-pencil measures of three basic component aspects of perceiver response arousal, information acquisition, and evaluation were used to examine the range of relevant target audience responses. (Author/LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (58th, Chicago, December 27-30, 1972)