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ERIC Number: ED072495
Record Type: RIE
Publication Date: 1972-Dec
Pages: 9
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Communicative Competence: Implications for the Field of Speech Communication.
Bradac, James J.
Focusing on communicative competence as a major concept in speech communication, the author discusses the implications for theoretical, methodological, and pedagogical activities. Theoretical concerns generated by this focus are: characterization of the knowledge which comprises communicative competence, description of rules for appropriate communicative behavior, and communicative invariance. On the methodological level he emphasizes expansion of research procedures to include systematic observation of unstructured interactions and settings and reliance on data supplied by the intuitions of communicators. The pedagogical implications suggest a move toward interdepartmental study, greater student participation and involvement, the beginning of communication training at an earlier educational level (elementary), and the recognition that the primary objective should involve cognitive changes rather than behavioral changes. (Author/LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (58th, Chicago, December 27-30, 1972)