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ERIC Number: ED072489
Record Type: RIE
Publication Date: 1972-Dec
Pages: 15
Abstractor: N/A
Reference Count: 0
The Relationship Between Humor and Retention.
Taylor, Pat M.
The author reports a recent study on humorous and non-humorous speeches on two topics: the meaning of totalitarianism and an explanation of the Whorf hypothesis. Student subjects listened to two recorded speeches--the humorous version of one speech and the non-humorous version of the other speech--and later responded to a multiple-choice test of information retention. For the speech on totalitarianism, there was no significant difference in retention between those who had heard the two versions. For the speech on the Whorf hypothesis, however, results showed that those who heard the non-humorous version learned significantly more than those who heard the humorous one. The author concludes that a speaker should be cautious about the inclusion of humor, suggesting that one who relies on humor may, in fact, impart less information than if he were to deliver the same speech without humor. (Author/RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (58th, Chicago, December 27-30, 1972)