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ERIC Number: ED072471
Record Type: RIE
Publication Date: 1972-Dec
Pages: 13
Abstractor: N/A
Historical and Social Movement: A Search for Boundaries.
Smith, Arthur L.
This paper is a presentation of what a mass movement pressupposes rhetorically, as opposed to what a movement is in social or historical terms. The author outlines the functions of rhetoric in a movement, in order to establish how the metaphor operates as the essential rhetorical instrument. He states that a mass social or historical movement is essentially a rhetorical campaign, because: (1) a collection of humans interact in order to verbalize their aims, creating the movement; (2) through rhetoric, symbols and metaphors are created, which characterize the ideological direction of a movement; and (3) a movement is the sum total of its adherent's communications activities, internal and external. The author claims that those who would study mass movements must isolate and identify the metaphors: the principal metaphor, which constitutes the basis of the movement, and the minor metaphors, the traditional ones, which are used in production of arguments, attacks, appeals, etc. The two categories together represent the totality of a rhetorical movement. (Author/RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (58th, Chicago, December 27-30, 1972)