ERIC Number: ED072349
Record Type: RIE
Publication Date: 1972-Jan-27
Communicating with "Neglected" Farmers on Regulatory Programs.
Animal and Plant Health Inspection Service (USDA), Washington, DC.
Workshop recommendations resulting from an Animal and Plant Health Service (APHS) Seminar on ways of reaching "neglected" farmers and enlisting their support for the APHS regulatory programs are provided. The "neglected" farmer is identified as those low-income/minority group marginal farmers who cannot be reached by ordinary means, e.g., poor farmers, uneducated farmers, Black or Mexican-American farmers, and farmers who get most of their income from non-farm jobs and may not consider themselves as farmers. These individuals are difficult to reach through the press, radio, or TV; don't become involved in Extension programs or farm organizations; and are often highly suspicious of Government and Government programs. The recommendations concern: (1) tailoring the message for rural low-income and ethnic groups; (2) selecting and using mass media; (3) selecting and using other means of communications, including person-to-person, community forums and organizations, direct mail, etc.; and (3) making information a part of day-to-day regulatory program operations. The seminar agenda and participants in the seven workshops are provided. (DB)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Animal and Plant Health Inspection Service (USDA), Washington, DC.
Note: APHS Seminar held at the National Agricultural Library, Beltsville, Md., January 26-27, 1972