ERIC Number: ED072306
Record Type: RIE
Publication Date: 1972
Reference Count: N/A
Metrication: A Guide for Producers of Packaged Goods. Consumer Research Report No. 4.
Consumer and Corporate Affairs Dept., Ottawa (Ontario).
A guide on metrication, this document was developed to expose the perceived benefits to industry and the consumer of a conversion to the metric system, and to remove the anxieties associated with such a conversion. Presented are: (1) a summarized overview and background of the system, and trends relative to its widespread use, (2) examples of the existing confusion caused by the existence of multi-systems, (3) implications of metrication, (4) regulations imposed by the Consumer Packaging and Labelling Act, (5) basic rules and symbols governing the metric system, (6) cost factors involved in metrication, and (7) an explanation of "psuedo-metrication." Although the implementation requires extensive planning, metrication, when fully achieved, will give the manufacturer of packaged goods an opportunity to re-examine his marketing program in order to give the consumer an ideal range of sizes in packaging. (SN)
Consumer and Corporate Affairs, Information Canada, Ottawa, Ontario, Canada (Catalogue No. R623-1472)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Consumer and Corporate Affairs Dept., Ottawa (Ontario).