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ERIC Number: ED072242
Record Type: RIE
Publication Date: 1972-Mar-3
Pages: 22
Abstractor: N/A
Reference Count: 0
Proceedings of the California Conference on Consumer Education (1st, Sacramento, California, March 3, 1972).
Over 900 persons representing consumer organizations, governmental agencies, businesses, educational agencies, and the general public attended a 1-day consumer education conference. Included in this publication is a summary of activities which included major presentations, a panel discussion, and small group sessions in which specific consumer education and program needs were identified and steps were outlined for accomplishing these needs. From the group sessions, a concensus developed that too many consumers are at an increasing disadvantage in the marketplace due to the rising numbers of products and services available. Many expressed the conviction that business and government have a responsibility to the consumer which is not being fulfilled. It was generally agreed that effort must be directed toward both young people and adults, but that a long-term solution will be realized only when the young, the future consumers, were successfully adapting to the marketplace. In terms of incorporating consumer education in the educational system, opinion leaned heavily toward consumer education as an interdisciplinary subject. Participants felt strongly that consumer education must entail more than "buymanship." It should also include explanations of the products by the businesses producing them. (SB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: California State Dept. of Consumer Affairs, Sacramento.; California State Dept. of Education, Sacramento.
Authoring Institution: N/A