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ERIC Number: ED071575
Record Type: RIE
Publication Date: 1972-Oct
Pages: 28
Abstractor: N/A
Reference Count: 0
Voluntary Support for Public Higher Education.
Brakeley, John Price Jones, Inc., New York, NY.
This document analyzes gifts received by 307 public colleges and universities from corporations, foundations, private individuals, and community organizations during 1970-71. Altogether, the 307 public institutions attracted $328.7 million in gifts and grants from private sources with the University of California (System) receiving $40,617,520; the University of Texas (System) receiving $28,267,995; the University of Michigan receiving $21,798,995; the University of Wisconsin receiving $16,217,234; and the University of Minnesota receiving $14,821,584. Fund-raising strategies used by the Universities of California, Wisconsin, and Michigan; Jackson State College (Mississippi), and Ball State University (Indiana) are described in the report. Among the common themes in the successful fund-raising strategies are: (1) coordination among alumni, development, foundation, public information, and other university officials and offices that deal with potential contributors; (2) regular communication with contributors and prospects; (3) personal contact with potential donors; (4) special recognition of major contributors, including access to top university officials or campus privileges; (5) committee volunteers to supplement the efforts of university staff officials in soliciting contributions; and (6) reports to donors and prospects regarding the successful use of previous voluntary support. (HS)
Brakeley, John Price Jones Inc., Six East 43rd Street, New York, New York 10017
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Brakeley, John Price Jones, Inc., New York, NY.