ERIC Number: ED071453
Record Type: RIE
Publication Date: 1971-Oct
Reference Count: 0
Markets and Models for Large-Scale Courseware Development.
Bunderson, C. Victor
Computer-assisted instruction (CAI) is not making an important, visible impact on the educational system of this country. Though its instructional value has been proven time after time, the high cost of the hardware and the lack of quality courseware is preventing CAI from becoming a market success. In order for CAI to reach its market potential it must find a new educational target market. The junior colleges represent the best market for CAI because of their increasing enrollments and their intermediate position between the generally recalcitrant school districts and the graduate oriented universities. The high cost of hardware is being solved and all that really remains is for the CAI industry to meet the high-volume instruction requirements of the courseware. The production and dissemination of courseware will require a new design and development technology with high quality standards. The author discusses the entire subject of marketing CAI in depth. (MC)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Texas Univ., Austin. Computer-Assisted Instruction Lab.
Note: Paper presented at the EASCON Meeting (Washington, D. C., October 6-8, 1971)