ERIC Number: ED071428
Record Type: RIE
Publication Date: 1972-Apr-3
Sign, Symbol and Form.
Ballinger, Louise Bowen; Ballinger, Raymond A.
Signs are such a commonplace sight in our everyday lives, that we can easily miss the artistic beauty and graphic harmony of the symbols used. Thoughtfully well designed and planned signs communicate with a simplicity and directness that signmakers and designers have adhered to for ages. Even contemporary signs still reflect their timelessness though their message might be somewhat more subtle than their graphic forebearers. A symbol, which is the basis for a sign, conveys an idea that cannot be fully expressed by words. The variety of signs and symbols commonly and not so commonly seen throughout Europe and North America have been compiled in this photographic odyssey through the world of signs. The authors feel that this book will be of value not only to professionals in planning and graphic design, but also to those who can appreciate the place of art in the environment. (MC)
Descriptors: Art, Art Appreciation, Art Expression, Commercial Art, Creative Art, Graphic Arts, Publicize, Signs, Symbolism, Traffic Safety
Van Nostrand Reinhold Company, 450 West 33rd Street, New York, N.Y. 10001 ($18.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A