ERIC Number: ED071172
Record Type: RIE
Publication Date: 1969
Reference Count: 0
Educational Public Relations Standards: For Programs, for Professionals.
National School Public Relations Association, Washington, DC.
The first section of this brochure deals with standards for educational public relations programs. Eight sections present standards in the areas of (1) clear concept of the public relations program, (2) provision for public relations professional(s) in the organization, (3) relationship of the public relations professional to the governing body, the administration and staff of the organization, (4) provision for adequate resources for the public relations program, (5) provision for internal communications, (6) provision for external communications, (7) provision for evaluation of program performance, and (8) provision for longrange planning. The second section outlines general and specific standards for educational public relations professionals; and discusses professional preparation, experience, demonstrated ability, and professional growth and development. (Author/DN)
Descriptors: Administrative Principles, Behavior Standards, Communication (Thought Transfer), Planning, Professional Associations, Professional Training, Public Relations, Qualifications, School Community Relationship, Standards
National School Public Relations Association, 1801 North Moore Street, Arlington, Virginia 22209 (Stock #411-12448, $.50, Quantity Discounts)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National School Public Relations Association, Washington, DC.
Note: Adopted March 23, 1968 by the NEA Executive Committee