ERIC Number: ED071141
Record Type: RIE
Publication Date: 1972
Reference Count: 0
Communicating with the Public. Analysis and Bibliography Series, Number Sixteen.
Conflict is becoming an everyday, rather than an occasional, event in the life of a school district. Competing for a school district's public relations department time and resources are the public demands for accountability and curriculum revision and their obdurate stands against tax increases and desegregation. Under these conditions, it would seem proper for a school district to reevaluate its public relations program. This publication, intended primarily for educational administrators, presents an analysis of recent literature dealing with public relations between the school and the community. The author investigates many areas of public relations programs, such as recognizing the public's need for information, staffing and designing the program, assessing community attitudes, and selecting methods of informing the public. Also considered are some ways in which a public information program can be tailored to specific groups within the community. A 64-item bibliography is included. (Author)
Descriptors: Bibliographies, Communication (Thought Transfer), Community Support, Community Surveys, Literature Reviews, Public Opinion, Public Relations, School Community Relationship
National School Public Relations Association, 1801 North Moore Street, Arlington, Virginia 22209 (Stock No. 411-12836, $2.00)
Publication Type: N/A
Education Level: N/A
Sponsor: National Center for Educational Research and Development (DHEW/OE), Washington, DC.
Authoring Institution: National School Public Relations Association, Washington, DC.; ERIC Clearinghouse on Educational Management, Eugene, OR.