ERIC Number: ED071138
Record Type: Non-Journal
Publication Date: 1972
Reference Count: N/A
Broadcast Advertising of Medical Products and Services: Its Regulation by Other Nations.
Powell, Jon T.
Federal Communications Bar Journal, v25 n2 p144-76 1972
Restraints imposed on medical advertising through the broadcast media reflect a worldwide concern for public protection in a sensitive area, where problems of ignorance and misrepresentation are enlarged by false hope. The author examines the broadcast codes of seventeen free-world nations, with respect to their provisions on medical advertising. Areas covered are the nature of the agencies concerned with medical advertising; the concept of truth; testimonial restrictions; unacceptable terminology; appeals to fear; matters of taste; and prohibited advertising. He concludes that the codes have been designed to avoid promotion of medical products and services that are detrimental to public, or that could keep the public from seeking medical assistance, by conveying false impressions of cure or adequate treatment. (Author/RN)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Federal Communications Bar Association, Washington, DC.