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ERIC Number: ED071111
Record Type: RIE
Publication Date: 1972-Nov
Pages: 24
Abstractor: N/A
Reference Count: 0
A Study of Intra-Audience Feedback Effects.
Ayres, H. J.; And Others
The primary concern of this paper is intra-audience feedback. It reports the results of an experimental study designed to assess the effect of audience response on observers' judgements of a communicator's speaking ability and credibility. Differences in observers' attitudes as a function of audience response was also assessed. The experimenters employed a 2 X 3 factorial design--a factor of observer ego involvement including two levels (high and low) and an audience response factor with three levels (positive, negative, and neutral). The same basic design was used for all criterion measures: speech rating, credibility, and attitude change. Audiences of five members were selected from speech courses at Washington State University and trained to exhibit positive, negative, and neutral nonverbal feedback at predetermined points to the selected speech. Video-tapes were made of the three separate feedback sessions and the communicator tape made in an empty room was superimposed upon the audience tapes. Ten observers, also Washington State students, then responded to each of the completed tapes. No significant differences were obtained for any comparisons. The artificiality of the experimental conditions was considered to be the most likely cause. (Author/LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Western Speech Communication Assn. Convention (Honolulu, November 1972)