ERIC Number: ED071109
Record Type: RIE
Publication Date: 1972-Dec
Reference Count: 0
Using Commercial Resources in Population Communications Programs.
Sweeney, William O.
The author defines populations communications as all information, education, and other activities which can produce changes in attitudes and behavior towards contraception, family planning, and population growth. He discusses in this paper the effort made in 27 nations to utilize commercial, profit-making goods and services for the purpose of educating the public on the hazards of over-population and the methods available for population control. The types of commercial programs are: use of mass media, advertising and promotion, public relations efforts, marketing of contraceptives, education and training, research and evaluation of the program, and development of special materials. (RN)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Ford Foundation, New York, NY.
Note: Paper prepared for the Conference on Commercial Resources and Their Application to Population Communication, East-West Communication Institute (Honolulu, December 4-8, 1972)