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ERIC Number: ED071106
Record Type: RIE
Publication Date: 1972-Nov
Pages: 22
Abstractor: N/A
Reference Count: 0
Methodological Barriers Precluding the Development of Comprehensive Theory.
Wilmot, William; King, Stephen
The authors examine published research in speech communication and evaluate its potential for theory development. Two major suggestions are advanced that will facilitate the quest for viable theory of speech communication. First, research should begin to focus on relevant communication behaviors rather than merely using them as convenient contexts to test selected theories. Second, researchers should be required to report the degree of association between the selected independent variables and the dependent communication behaviors. Unless these suggestions are adopted, it is the authors' contention that the quest for viable theories will be hindered. The incorporation of the suggestions will assist the field to (1) compare theories in terms of their ability to predict communication behaviors, and (2) construct viable theories of communication behavior. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the Western Speech Communication Assn. (Honolulu, November 1972)