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ERIC Number: ED070964
Record Type: RIE
Publication Date: 1972-May
Pages: 49
Abstractor: N/A
Reference Count: 0
Enterprise Dominance as Related to Communication and Farmers' Technological Competence and Satisfaction.
Coughenour, C. M.
An investigation was conducted to assess the effect of enterprise dominance on selected aspects of the infrastructure of agriculture. The hypothesis was that dominance of a particular type of farming in an area is signified by a set of cultural and social values that dispose the agencies serving farmers and the farmers themselves to favor interests and activities associated with the dominant enterprise, and to disparge and neglect activities associated with subordinate enterprises. Measurement of enterprise-dominance effects involved the selection of (1) an area in central Kentucky in which beef cattle production was more important than hog production, and (2) an area in western Kentucky in which these two enterprises were equally important. The survey farmers reflected in their own enterprises the area differences in relative dominance of beef cattle and hogs. The hypothesis was supported in the following ways: (1) the agent's perception of farmers' commitments to hog production, (2) the amount of time extension agent spent on matters pertaining to beef cattle compared with hogs, (3) the relative numbers of requests for information the agents received from beef cattle and hog producers, (4) the proportions of his farm visits in which the agent dealt with a beef cattle or hog production problem, (5) the farmers with whom he most often initiated contact, and (6) the relative emphasis of the extension agents on recommended practices pertaining to beef cattle and hogs. (Author/CK)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Kentucky Univ., Lexington. Agricultural Experiment Station.
Note: Bulletin 712