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ERIC Number: ED070120
Record Type: RIE
Publication Date: 1972-Aug
Reference Count: 0
Latitude of Attitude in Ratings of Children's Speech.
Whitehead, Jack L.; And Others
The two studies in this report are based on previous research (e.g., ED 052 213) relating to how a person's dialect affects others' attitudes and perceptions of him. They concluded that linguistic attitudes and stereotypes do exist and can be measured using a semantic differential technique. The two present studies explore further methodological refinements in the semantic differential technique by measuring reactions to children on the global dimensions of "confidence-eagerness" and "ethnicity-nonstandardness." Participants viewed videotapes of informal conversations of six children: two each Anglo-Saxon, Mexican-American, and Black. They responded to the children they viewed and their previous impressions of children from the same ethnic groups on ten semantic differential scales. The authors present details of the statistical methods used to analyze the scales, along with charts and tables outlining the results. The authors conclude that their modified semantic differential technique is a reliable method of analysis and support findings of previous research on effects of dialects on the attitudes of others. (RN)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Texas Univ., Austin. Center for Communication Research.
Note: A Communication Research Notes Technical Report