ERIC Number: ED070119
Record Type: Non-Journal
Publication Date: 1972-Sep
Reference Count: N/A
New Directions in Communication: Proceedings of the 1972 International Communications Association Student Summer Conference (Flint, Mich., August 16-18, 1972).
Tubbs, Stewart L., Ed.
Twelve papers were presented at the first student summer conference of the ICA. The introductory paper reviews contemporary approaches to teaching communication theory and research and its application. The papers in Part I, "New Directions in Theory and Research," focus on the following topics: (1) redirection of the focus of communication education, (2) definition of the scope of the communication field as a discipline, (3) relevance of small group research to the study of group communication, (4) application of theoretical research to real-life communication situations, and (5) expansion of the focus of interpersonal communication research to achieve conceptual and theoretical unification. Part II, "New Directions in Applied Communicology," includes papers on the following topics: approaches to management change and organizational communication, a proposal for the use of the staff-line-service model for organizational research, improvement of communication skills for the socioeconomically different student, complementary research methodologies for the study of music lyrics and drug use, information needs of the university community, and consequences of public access to mass media. (LG)
Descriptors: Communication (Thought Transfer), Conference Reports, Information Theory, Information Utilization, Innovation, Mass Media, Relevance (Education), Research, Research Methodology, Research Utilization
International Communication Assn., Business Office, Box 445, Flint, Michigan 48501 ($3.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: International Communications Association.