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ERIC Number: ED070115
Record Type: RIE
Publication Date: 1971
Pages: 257
Abstractor: N/A
Reference Count: N/A
A Study to Determine the Degree of Agreement on the Content and Objectives for Preparation in Communication for Business Students at the Collegiate Level.
Hansen, Richard Carl
The author studied the degree of agreement between selected groups of businessmen and educators on the level of communication skills necessary for satisfactory performance in a business career. The findings of this study were based on data collected from 109 businessmen and 127 educators. A list of statements concerning course content and objectives relating to communication skills for business students was developed from texts, outlines, periodicals, etc., and reduced to 39 items, each one written on a card. The Q-sort technique was used, whereby each participant considered the relative importance of each item in the array and sorted the cards accordingly. Results showed that businessmen and educators tended to agree on content and objectives of communications courses when the various facets of communication preparation were considered relative to each other. When individual statement comparisons were made, it was found that they disagreed. The comparison of businessmen to all educators revealed 21 significant differences on individual statements. Businessmen in most instances ranked the statements concerned with problem-solving skills higher than did the educators. (Author/RN)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 71-12,691, MF $4.00, Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ph.D. Dissertation, The University of Wisconsin