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ERIC Number: ED070112
Record Type: Non-Journal
Publication Date: 1972
Pages: 9
Abstractor: N/A
Reference Count: N/A
Behavioral Research and the First Year Instructor.
Austin-Lett, Genelle
This paper discusses the behavioral science approach to speech communication education. The focus of a fundamentals course in communication processes is based upon receiver activity. Studying people as receivers and senders of messages includes emphasis on: (1) intra-personal communication--the individual and his/her internalization of his/her communicative apparatus; (2) inter-personal communication--persons in intimate and small-group situations; and (3) public communication--persons in mass public situations where communication is influencing many directly and indirectly through radio, television, film and public meetings. The author concludes that if the ability to interact and communicate more effectively is to be developed, it is the instructor's responsibility to devise a program that enables students to define, design, and determine their own learning goals. The author illustrates how to realistically apply communication behavioral research in the classroom to achieve a learning environment of this type. (Author/LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A