ERIC Number: ED069997
Record Type: RIE
Publication Date: 1972-Jul
Reference Count: 0
Ways Youth Receive Information about Marihuana. Final Report Summary.
Kowitz, Albert C.; Clark, Richard E.
A description was sought of the types of sources of information about marijuana used by 300 middle class fifth, seventh, and eleventh grade students. During individual meetings with experienced female interviewers, students were asked to relate sources which were most influential in providing information about marihuana at the following stages: (1) awareness; (2) interest; (3) evaluation; (4) trial; and (5) adoption. Sources were categorized by the experimentors as either personal (e.g. parents or friends); impersonal (e.g. television or newspapers); control (e.g. pamphlets or teachers) or noncontrol (e.g. friends or music). The sources of information mentioned most frequently by all students were parents, television, and friends. A number of other findings are presented, among them being a significant shift in types of sources reported as students grew older. Most interesting was the finding that two-thirds of all students surveyed at all grade levels were not actively interested in marihuana. (Author/BW)
Descriptors: Communication (Thought Transfer), Drug Abuse, Elementary School Students, Information Dissemination, Information Seeking, Information Sources, Marihuana, Secondary School Students, Student Behavior, Student Interests
National Clearinghouse for Drug Abuse, National Institute of Mental Health, Chevy Chase, Md.
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. on Drug Abuse (DHEW/PHS), Rockville, MD. National Clearinghouse for Drug Abuse Information.
Authoring Institution: N/A