ERIC Number: ED069126
Record Type: RIE
Publication Date: 1972
Reference Count: N/A
Broadcasting in America; Second Edition. A Survey of Television and Radio.
Head, Sydney W.
The plan of this volume follows that of the first (1956) edition: a section on physical bases of broadcasting, one on the origin and growth of broadcasting, another on the economics of broadcasting, a fourth on the social control of broadcasting, and a final section for an assessment of the effects and influences of broadcasting. Special attention is paid, however, not only to recent technological developments, but also to such issues as service to minorities, broadcast consumerism, and the mythology of regulation. Theoretical issues, as well as practical details, are presented when appropriate from the natural sciences, sociology, communication theory, economics, advertising, and law. (RH)
Descriptors: American History, Broadcast Industry, Consumer Economics, Cultural Awareness, Economics, Federal Legislation, History, Mass Media, Minority Groups, Modern History, Public Opinion, Radio, Social Attitudes, Technological Advancement, Telecommunications, Television, Textbooks
Houghton Mifflin Company, Educational Division, 110 Tremont Street, Boston, Massachusetts 02107 ($9.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A