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ERIC Number: ED069122
Record Type: Non-Journal
Publication Date: 1972
Pages: 197
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Picture-Tube Imperialism? The Impact of U. S. Television on Latin America.
Wells, Alan
Current theories of national economic development are reviewed and found unsatisfactory, and an alternative scheme is presented, based on the concepts of consumerism and producerism, as well as the realization that development is not a unitary phenomenon, but proceeds at different rates in different sectors of the economy and different parts of a country. The relevance of producerism and consumerism to communication theories of development is outlined, producing a modified communication theory for heuristic use in the cast study: an examination of the institutional characteristics of communications media and their developmental impact, with special attention to North American influences on Latin American television. It is argued that the consumerism of North American television has been adopted completely by Latin American television to the neglect of producerism (educational) application. (Author/RH)
Orbis Books, Maryknoll, New York 10545 ($4.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A