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ERIC Number: ED069104
Record Type: RIE
Publication Date: 1971
Pages: 134
Abstractor: N/A
Reference Count: N/A
Speech Communication Via Radio and Television.
Starlin, Glenn; Sherriffs, Ronald
Designed to serve as a practical introduction to the functions of the broadcast media and as a guide to adjustment to demands imposed by the media on speakers, this book attempts to deal with special problems of the ordinary citizen in preparation for broadcast talks. A first part focuses on the media--changing patterns of communication, characteristics and functions of mass communication, and broadcasting and the spoken word. The second part considers the message as related to the media, and uses a "who says what in which channel to whom with what effect" method of breaking up the field of mass communication and its effects. Part three discusses responsibility for the broadcasting industry, the public, and the government. Appended are excerpts from the National Association of Broadcaster's Code and an excerpt from the Federal Communications Commission Programing Policy Statement of 1960. (RH)
William C. Brown Company Publishers, 135 South Locust Street, Dubuque, Iowa 52001 ($1.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A