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ERIC Number: ED068746
Record Type: RIE
Publication Date: 1968
Pages: 178
Abstractor: N/A
Reference Count: N/A
Creating a Market.
Kazimirski, J.; And Others
The second in a series of programmed books, "Creating a Market" is published by the International Labour Office as a manual for persons studying marketing. This manual was designed to meet the needs of the labor organization's technical cooperation programs and is primarily concerned with consumer goods industries. Using a fill-in-the-blanks and question-and-answer format, the handbook is used for individual study. Among the topics covered are market research, product planning, pricing, advertising, and distribution. Each chapter is followed by a review and a bibliography. A glossary of business terms, international sources, and commonly used sales techniques comprise the appendices. (RS)
International Labour Office (Sales Section), 1211 Geneva 22, Switzerland ($1.75)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: International Labour Office, Geneva (Switzerland).