ERIC Number: ED068165
Record Type: RIE
Publication Date: 1971
Differences Between Highly Satisfied and Not Highly Satisfied Clients of Day Care Centers.
Handler, Ellen; Fredlund, Janet
This study analyzes the differences between those customers in two types of day care centers who are highly satisfied and who are not. Half were supported by client fees, and half used other sources of funding, e.g. tax support, and private philanthropic support. Parents and teachers of 100 children in day care centers in four different communities were interviewed. Sixty-nine percent were highly satisfied and 31% were not. The group not highly satisfied tended to have more education. Satisfied parents had used the same center longer than the not satisfied group. The highly satisfied parents gave a parent-related reason for using the center, while the not highly satisfied group were seeking the center for child enrichment. Although the groups differed little in goals for the day care program, highly satisfied parents were somewhat more interested in socialization and custody and the not satisfied tended to emphasize information and stimulation. Even though satisfied clients had more frequent staff-client interaction, the not highly satisfied involved themselves more in agency decision making. The study concludes that the not highly satisfied minority may constitute an important potential ally for child welfare planners in upgrading the level of day care service. (DJ)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Illinois Univ., Urbana. Graduate School of Library Science.