ERIC Number: ED067889
Record Type: RIE
Publication Date: 1972-Aug
Reference Count: 0
Network Children's Programming; A Content Analysis of Black and Minority Treatment on Children's Television.
Mendelson, Gilbert; Young, Morissa
A content analysis of network children's programming was undertaken on three consecutive Saturdays in November, 1971, with a total of 14-1/2 hours of programs being videotaped. Each program was then viewed by monitors who judged particularly about racial and ethnic characteristics of program content. Findings were that over 60 percent of the shows with human characters had no Black or minority characters at all, and no show had only Black or other minority characters; Blacks and other minorities rarely appeared in work situations; Blacks who were major characters were depicted generally with positive attributes, while Whites were shown with both positive and negative traits; the occasional Black leader had a White co-leader, while most shows had White leaders; non-American and non-White cultures were referred to negatively almost four out of five times; Indians and Asians were almost always treated as negative stereotypes; while good characters generally did not have accents, over half of the villains did; most shows displayed no interaction between races; race was never mentioned or discussed; and all figures of authority or sources of information were white. (Author/SH)
Publication Type: N/A
Education Level: N/A
Sponsor: Action for Children's Television, Boston, MA.
Authoring Institution: Black Efforts for Soul in Television, Washington, DC.