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ERIC Number: ED067707
Record Type: RIE
Publication Date: 1972-Apr
Pages: 13
Abstractor: N/A
Reference Count: 0
Toward a Rhetoric of Postpersuasive Communication.
Eadie, William F.
The author points out differences between the historical-critical and the quantitative-empirical methodologies in speech communication. He proposes analysis of postpersuasive discourse as an intermediary ground encompassing these two approaches. Postpersuasive communication is conceptualized as the elements of ethos (credibility) which are separate from the verbal message but contribute to the acceptance of the message. Thus, postpersuasive messages tend to be perceived as either informational or meaningless because of their repetitive or ritualistic nature. The author discusses three situations where postpersuasive transmissions are likely to occur: dyadic, small group, and mass communication. He cites Edward T. Hall's theory of congruence as important in determining the level and verbal quality of transmissions. The author examines the nature of television news with regard to its possible postpersuasive characteristics. Finally, he maintains that communication is an interdisciplinary study, rather than a field independent of others. (Author/RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at Annual Meeting of the International Communication Assn. (Atlanta, Ga., April 19-22, 1972)