The purpose of this paper is to highlight the need for aggressive innovation and to focus upon selected counseling approaches which appear to the author to have merit in meeting clients' needs. The need for different or innovative counseling is evident when one considers such problem areas as low achievement, the dropout rate, and increasing social disintegration as indicated by drug abuse, suicide, and other negative behaviors. The following problems should be dealt with: (1) Counselors must attempt to work with those who are most in need of assistance. Efforts should be made to staff counseling centers with counselors from a variety of cultural and personal backgrounds. Counselors should become aware of their biases and work toward overcoming them; (2) Counselors must attempt to communicate understanding. Interest and concern should be shown to clients; (3) Counselors should be accessible to students. Outreach centers and 'walk in' centers should be available; (4) Counselors should be available to adults; (5) Counseling should emphasize prevention. This may be done through exemplary programs, the use of play therapy or working to improve interpersonal skills; (6) Group counseling should be emphasized. The author concludes that counseling is less pervasive than he would like it to be. Present approaches should be improved through a balance between existing methods and innovative practices. (Author/WS)