ERIC Number: ED067526
Record Type: RIE
Publication Date: 1971-Feb
Reference Count: 0
Tuning In On Rural Louisiana: A Survey of Adult Radio Listening and Television Viewing Habits.
Darden, Douglas W.; Bertrand, Alvin L.
Study was undertaken to obtain information on use rural Louisianians make of radio and television, and to determine the part various mass media play in lives of rural people. Information was solicited from 25 households within each of 12 parishes in the state. Total number of persons sampled was 600. Cultural background, economic enterprises in parishes, relationship to metropolitan centers were factors considered. Results show women spend more time watching TV than men; income is not significant; the young and old are most avid TV and radio fans; and Negroes devote more time to radio and TV than whites. Most important mass media source of homemaking and agricultural information was magazines, of local, national and international news was TV. Study implies that more work should be done on television to reach more of rural population. [Two graphs showing data collected are of marginal legibility.] (NF)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Louisiana State Univ., Baton Rouge. Cooperative Extension Service.