ERIC Number: ED067099
Record Type: RIE
Publication Date: 1972
Reference Count: N/A
Multi-Media Instructional Packets.
Brophy, John W.
This is a collection of multi-media packets for each of the following business subjects: (1) Introduction to Business; (2) Principles of Marketing; (3) Principles of Advertising; (4) Principles of Retailing/Merchandising; and (5) Principles of Salesmanship. Each packet includes information regarding: (1) most relevant textbooks; (2) Suggested Applications of the television video tape recorder; (3) student projects designed to stimulate student involvement; (4) suggested guest speaker topics, as well as names of agencies that are possible sources of such resource personnel; (5) film catalogs, with free and low rentals for relevant business topics (film examples provided); (6) catalog listings for audio cassett tapes with discussions of current business topics by business experts and executives (tape examples provided); (7) descriptions of transparency sets with order mailing addresses; and (8) procedures for developing pictorial slide sets. (Author/RN)
Descriptors: Audiovisual Aids, Business Education, Educational Media, Marketing, Merchandising, Multimedia Instruction, Retailing, Salesmanship, Two Year Colleges
John W. Brophy, c/o Glendale College, Glendale, California 91208 ($10.00 per subject packet)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A