ERIC Number: ED066907
Record Type: RIE
Publication Date: 1972
Reference Count: 0
Black Stereotypes of Non-Black Communicators: A Descriptive Study.
Rich, Andrea L.; Ogawa, Dennis M.
A group of 100 black ghetto residents was surveyed to learn what stereotypes they held of whites, Mexican-Americans, and Japanese-Americans. The subjects were asked to check adjectives in a list which they thought characteristic of members of each ethnic group. The results showed that blacks have strongly negative views of whites, whom they see as evasive, critical, aggressive, ignorant, boastful, and of Mexican-Americans, who are considered emotional, radical, talkative, argumentative, and loud. Blacks perceive Japanese-Americans more favorably: they are intelligent, industrious, soft-spoken, reserved, and non-militant. (Although some of these traits may be seen as unfavorable, the overall impression is favorable.) Comparisons with previous research show that blacks and whites stereotype each other in the same way to some extent, and also that blacks and whites share similar stereotypes of Chicanos and Japanese-Americans. The consequences of these images render interracial communication difficult, if not impossible, because of the lack of empathy and trust between blacks and whites. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Hawaii Univ., Honolulu.
Note: Paper presented at the International Communication Association Annual Convention (Atlanta, Georgia, April 19,22, 1972)