ERIC Number: ED066899
Record Type: RIE
Publication Date: 1971-May-19
A Critical Review of Strategies Intended to Modify Behavior.
Wolf, W. C., Jr.
Decisions about techniques for modifying human behavior are usually made either wholly within the sphere of specific training techniques or within the sphere of non-training techniques (i.e., Madison Avenue, change agent, or market research strategies), rather than considering both modes as possibilities. In this paper, specific techniques from both modes are presented, along with a frame of reference incorporating many of the conditions necessary for changes in human behavior, so that planners can select optimal strategies to induce change. (RH)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Massachusetts Univ., Amherst.