ERIC Number: ED066882
Record Type: Non-Journal
Publication Date: 1972
Reference Count: N/A
The Economics of Network Children's Television Programming.
Action for Children's Television (ACT) has petitioned the Federal Communications Commission (FCC) that networks be allowed to schedule no commercials on children's programs and also that networks schedule programs directed toward specific children's age groups. An analysis of network revenues from children's programs shows that networks could still make a substantial profit if seven commercial minutes, rather than the present eight, were allowed, and that they could probably still make profit if they presented age-specific programs. Included in the analysis are an explanation of how program ratings determine advertising rates, a list of the major advertisers on children's television and the extent of their financial support of network children's shows, the revenues for network children's shows in 1970 and the ratings of those shows in Fall 1971. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Federal Communications Commission, Washington, DC.
Identifiers - Assessments and Surveys: ACT Assessment