ERIC Number: ED066172
Record Type: RIE
Publication Date: 1972-Jul
Reference Count: 0
New Bases for Library and Information Services in Metropolitan Areas: Information Usage; Beliefs, Attitudes, and Exposure to the Mass Media. Final Report.
Goldstein, Bernard; And Others
This is the report of an exploratory study aimed at testing one method of obtaining data on the information needs and sources of people in a medium-sized city, New Brunswick, New Jersey. An underlying goal was to explore what is often assumed, that needed information is gathered and used, and that there is an unmet need for information. Poverty was selected as the topic around which to focus the study. To find out what information was available to the community, the mass media were monitored on a sample basis. In addition, representatives of a sample of organizations were interviewed about the information concerning poverty disseminated by their organizations. This sample, and a random sample of household representatives were interviewed as to their exposure to information about poverty, their beliefs and attitudes, and their needs for information. An analysis was made of the nature of the fit between exposure on the one hand and attitudes and beliefs on the other. Of interest to libraries concerned with disseminating information is the finding that different segments of the community are attuned to different types of media, and within the types, to different media agents. (Author)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Library and Information Sciences Branch.
Authoring Institution: Rutgers, The State Univ., New Brunswick, NJ. Urban Studies Center.
Note: (0 References)