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ERIC Number: ED066049
Record Type: RIE
Publication Date: 1970
Pages: 326
Abstractor: N/A
Reference Count: N/A
Dimensions in Communication: Reading. Second Edition.
Campbell, James H., Ed.; Hepler, Hal W., Ed.
The underlying premise in this collection of readings is that persuasion exists in all communications. When people interact, persuasion is one of the catalysts--the communicator seeks to alter the probabilities of the receiver's responses in ways the communicator can predict and in ways that permit the communicator to reap rewards from his efforts. The sections of this book deal with conceptual frames, persuasion, and message systems and sub-systems, and they are organized to move from general to specific topics. Thus, the section on conceptual frames begins with articles explaining the purpose of models and moves to specific models of communication behavior. The section on persuasion deals with some factors affecting the persuasiveness of a message. The section on message systems includes articles on language, nonverbal language, language in the context of business, punctuation, and the teaching of writing. (JK)
Wadsworth Publishing Company, Inc., 10 Davis Drive, Belmont, California 94002 ($4.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A