ERIC Number: ED066029
Record Type: Non-Journal
Publication Date: 1972
Reference Count: N/A
The Children's Television Workshop: How and Why It Works. Summary and Overview of the Final Report.
Land, Herman W.
"Sesame Street" has proved to be a successful attempt to use the best of contemporary television entertainment techniques to produce a daily hour-long educational television directed to the preschool population. The success is the result of the leadership of the Children's Television Workshop (CTW) approach to producing the show. Some of the key features of the CTW approach are: a dedication to a justifiable national need; a highly competent, dedicated management; sufficient funding to do the full job of preparation, research and production together with promotion and community involvement on a professional level; and a recognition that to compete with commercial television it is necessary to adopt that medium's standards and techniques. Other factors are: a salary policy that combines a competitive salary on the lower end of the scale with the psychic rewards of working in a free creative environment devoted to an important social end, a sensitivity to the needs and concerns of creative people, and the inclusion of promotion and research as fundamental elements of the CTW operation from the beginning. (JY)
Publication Type: N/A
Education Level: N/A
Sponsor: National Center for Educational Technology (DHEW/OE), Washington, DC.
Authoring Institution: Nassau County Board of Cooperative Educational Services, Westbury, NY.