ERIC Number: ED065784
Record Type: Non-Journal
Publication Date: 1972-Feb
Reference Count: N/A
How Do Washington's Newspaper Editors Evaluate Their Sources of Agricultural News?--A Survey.
Sampson, M. W.
This report presents the results of a questionnaire sent to the daily and weekly newspaper editors in Washington to evaluate their sources of agricultural news. Responses were obtained from 16 of 21 daily newspaper editors queried and 63 of 140 weekly editors. The questionnaire was designed to check the accuracy of newspapers' mailing addresses, how and why editors use agricultural news and photographs, what sources of agricultural news editors rely on and why, and how editors evaluate the agricultural news they receive from all Extension sources. From the results it is concluded that (1) there will be continued reliance on county agents to get news to the state's newspapers; (2) agents need to develop more personal contacts with more weekly editors; and (3) news and photograph quality need to be upgraded and news needs to be more readily adaptable to local situations. The data from this survey will be used in training new and current Extension agents to better meet the needs of Washington's newspapers. (JS)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Washington State Univ., Pullman.
Identifiers - Location: Washington