ERIC Number: ED065002
Record Type: RIE
Publication Date: 1972-May
Reference Count: 0
Of Foreign Languages... Some Hints on Do-It-Yourself Public Relations for Teachers.
Yorke, Harvey F.
Northern California Foreign Language Newsletter, v20 n81 p5-8 May 1972
Seeking to help language teachers improve their public relations programs, the author analyzes fundamental principles of public relations and communications theory. Discussion centers on group dynamics and communications, differences between public relations and teaching, the importance of the message, and market analysis. Teachers are advised on how to make news and to deal with the media. (RL)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Foreign Language Association of Northern California, Inc., Berkeley.
Note: Speech presented at the Foreign Language Association of Northern California Winter Conference, Modesto, California, February 26, 1972